Final website edit

http://laramariemurray.wix.com/isadora

This is the latest edit of our website towards our campaign. From looking at the feedback from our target audience we decided to make our website more user friendly and make it simple so that the artist image can stand out in a more modern website design.

This home page is a perfect example of how we have gone for a more modern graphic design approach whilst still incorporating the girly designs by using pink and sweetie hearts as the typeface for our artist. By using the same pink background for each page it links each page together and allows the viewer to read the information on the artist and other specific text features easy to read and see.

For the 'About' page we used links to link the artist to social media website like her twitter account which we made to promote the artist and her tour. We chose to use a different typeface for this heading because the home page needs to stand out more as it is the first page the viewer is introduced to, making a first impression vital for our artist. 

This is the gallery page for our website. We decided to use a 'honeycomb' and hexagon template to show the image because it makes it clear on which ones the viewer wants to see and it makes it visually interesting and different from the layout of the other pages because not everything should be exactly the same, otherwise it becomes boring for the viewer.

Final digipak edit

This is the final edit of our digipak. I made changes to the original edit because of feedback from our focus group video. I decided to simplify the artwork by making each side, mirror each other. I did this by using the same theme throughout the digipak because the feedback from other people suggested that there was too much going on and there were too many elements added to each photograph. I think that i used too many images on the digipak before so by using the reference to the roses on the cd and then using it on the inside cover. I think that this makes it look more artistic, rather than all about the artist, it shows her other interests. I didn't want the rose on the inside cover to just be a plain rose so i researched Egyptian poems on the internet and i picked this extract from a poem i chose. The poem expressed how strong and powerful love and war is, which i think compliments the stereotypes of what pop artists talk about in their music. This is the full poem:

The Wakening Trumpet 

Sacred waters with fatted reeds
rusting sands hold my Egypt
sun-planted palms against sky-blue
the salt marsh dries her ancient armor.


Scorpions on the granite sphinx
bloody altars with tarnishing bronze,
gold of gild, plumes upon Antony's helmet
finding the cause of Kings and Pharaohs
stretching like a sleeping cat -
a queen in Cleopatra
knows the heart of the scorching desert.


Over dunes came drumming legions
across a perfect child's stare
beyond the mirage of temples
beyond those angled pyramids. . ..


O Copper palm, tree of tree
by hot sea
crossing a thousand centuries -
an empire for your beads
and your bursting history !

Evaluation Task 3

Evaluation Task 3 Word Doc

Survey feedback results

Focus groups

Here are the videos from our focus group. From these videos we were able to gather comments on our digipak, video and website. We decided to chose a group of females within our target audience members, ranging from 16 to 25 year olds.

Audience feedback - Youtube statistics

What this image tells me about our music video is that it has had 1,352 views between the 4th December to 30th January and even more now. A large majority of our hits came from when we first released the music video and are still ongoing now. This is mostly because the song 'clap snap' has just become popular via the public so our music video is another way of advertising and promoting Icona Pop's song.

This screen shot allows me to see where the views for our video have come from. In England we have the most views, which is what i suspected it to be because the production of our music video is english as well as the school and the people in our music video. What shocked me about this feedback was that Brazil was our second country that was the reason for 16% of our music video views. I will look further into the reason as to why this is popular in Brazil because it may be popular due to it being a festive time in Brazil as they are currently undergoing their annual carnival period and maybe the variety of colours and artist sets in our music video have had an effect on the audience type.

The beginning of our music video starts of as a frequently watched area of the our music video. This is expected because a lot of people exactly get moved onto this music video and turn it off within the first few seconds. What this graph does tell me is that the most popular areas that people watched were the dance routines and the uv sets, this is because the creative colours make it different to other music videos but at the same time our distinguishing conventions of a pop video that people tend to like or expect. Our video has been gradually watched all the way through, which means that we have successfully created a music video that people do not get bored of. I was a bit worried that our music video would get boring towards the end because pop videos like ours often have a repetitive sequence in them. 

This statistic shows the ratio from female to male that watch our music video and the particular age that our audience are. What shocked me about this music video was that it is an even ratio from female to male that watch our music video. I never assumed that we would have that many men that would be interested or watch our music video because we use girly stereotypes in our music video such a s our floral pink set at the beginning of our music video. Our most popular age group in Brazil is from 35 to 44 and i never expected us to appeal to an older minority because our target audience was fro female 16 year olds.