Our star image

Treatment for final idea

In this treatment of our music video idea I have made a slide show to clearly demonstrate the visual effects of our music video. We have made changes since our pitch to Luke and we have decided to go with visual effects for performance rather then a narrative, as we made the narrative more complicated then it needed to be. I did not include anything about 'settings' because we hope to create most of these sets in the studio to give us more time to design the sets.

In the first section of this slide show I have shown what we want the room to look like, the colours, lighting and features. The UV section is all about the careful selection of costumes to make the dancers and main singer stand out. For this I used Nicki Minaj's 'super bass; music video and Beyonce's 'blow' music video as inspiration. This is because they both include choreographed dancing within this UV setting. The pictures of the UV lit signs could be used all around the studio room to display how lost she is, confused, almost like Alice in wonderland, 'which way should she pick?' The pictures go on to show Beyonce's 'blow' sign which could be an accessory or prop we could create ourself to display the name of the song. Or maybe the singer could write the name of the song on the camera lens and the type face could be in neon or a UV colour. The costume for this has to include a lot of white, green and bright pink as these colours appear best in the UV lighting. The makeup for this set is also demonstrated with these colours in the photograph. To add to this we were thinking of having a choreographed dance to this with other dancers included in it and possibly dance with the props of chairs or a ballet dance pole stand. If we can't get this in the studio we could use the dance studio at school where there are these props or settings already made up.

For the second set of this video we all wanted to create a projection theme. Other projections were also inspired by the 'where are u now' music video by skrillex and Rihanna's Puma video campaign in which projections of the sea and various doodles are projected or overjoyed over the top of the person to make it appear as a tattoo. This idea would be good for closeups of the body and movements in the choreographed dance.

For the third set we are going to create a 'girly' theme because majority of the props and colours used on this set will adhere to all female stereotypes, which is good to gain the target audiences eye. We were thinking of using a wall ore bed of roses, and possibly use the idea from Katy perry's 'California dreams tour' of dressing the artist in a long maxi dress and if possible have her sitting on a high swing with projections such as fireworks, laser lights etc. being displayed on her dress. To get the best results for this it is best for the singer to be wearing a white maxi dress. For the bed of roses scene I was thinking of using baby pink and blues and possibly a tutu to show the singer in a more youthful appearance compared to the sexual or more grown up choreographed dancing scenes in the previous sets. This will therefore appear to her younger fans.

Music video pitch

This video was recorded before we came up with our final idea, meaning that our ideas included in my treatment have changed. Pitching to Luke was a helpful process because we were then able to explain our ideas to someone else rather then just ourselves because obviously the idea makes sense in our heads because we were the ones who came up with it. Although this video does not describe our 'new' or 'final' idea it does show the process we took and the problems that arose with our idea.

Audience profiling

Initial group ideas research

Dark R&B

For our first idea we were looking at doing a dark r&b music video but since we had our meeting with Luke he suggested not to go with mainstream artists that people know well, due to the fact that they probably already have music videos to their songs that audience members would prefer to see over our creation. So when creating our first and main idea we had to research what artists are similar and what song we could use. The weeknd was our original artist that we wanted to choose but due to his popularity at the moment with his recent album released it was too risky to pick a song from his new album, as he would probably release his music videos before we had the chance to. In this prezi created and shown below I have demonstrated how we researched the songs for our music video idea and the background information for these artists, all within the same genre of dark R&B.

Initial meeting with Luke

• In todays lesson we had a meeting with Luke which was a discussion around the basis of the 'do's and don'ts of creating a music video. He gave us some valuable advice that we can either choose to take or not take. 
• Luke basically said that the main aspects that are important to include in a music video are; a performance, a narrative and some other suggestions like lip syncing and to include the artist and show them as having attitude, which is obviously dependant on the song that we pick. 
• To make this task bearable he suggested to not pick a song that you like too much as by the end of the process of making the music video you will edit it and shoot it for so long that you will be sick of the song and the ideas won't flow as easily and the whole aim of this music video is to create something that you can be proud of. 
• When picking the song he said that it is best to pick a song that does not have an existing music video otherwise we will get caught up in watching that music video and automatically try and re-create it, meaning that it won't be original and audience members and fans of the song would prefer to watch the better video, which is more likely not be our video. 
• Our group was originally looking at music by The weeknd but because it is quite mainstream it might be a hard task to fulfil, so we might have to re-think this.

Audience profiling - Music markets

To understand what we want our music video to be about we need to pick a song to relate our music video to. Its important to pick music you feel that you would create good ideas too, but it is also important to see the popularity of the genre this song is categorised into as this can allow me and my group to see the popularity of music and see how we can create a music video to this type of audience. By using the BPI website I was able to look at old information from 3013 which showed which music genre's came out as the most popular ones.

 For our group we looked at all the genre's and we originally wanted to go with Dark R&B and we still think that R&B is a good genre to choose for our music video because it was popular but not the most popular, meaning that it has a niche audience so there are less people interested in it. The benefits of this is that if we were in the music industry we would still make a lot of money from this artist but it would also be an easier process for us as there are less people to please, making the stereotypical things to be included in an R&B music video a lot easier to create for the audience. If we were to use rock or pop it would be more difficult because of the mass of audience members that are harder to please because there is a higher expectation from these audience members for us to please them. Generally another reason not to pick pop is because pop videos are very hard to create and visualise to the music and the outcome often comes out tacky or it has been done many times before.