Music video song

For this music treatment that i made previously on my blog we have finalised the idea of using 'Icona pop's' song 'clap snap' because it does not have a music video to represent it and it is performed by the artists icona pop who are not that well known but have a very original pop music genre running through their current album. The song itself is pop and it has a lot of variety as they have included house or dance beats into a song that is old and has been around for years. Giving an old song this current beat allows old fans of the song and fans from icon pop to all be interested in this song, creating a larger audience base for this single. In this video below i have included the song we are going to use:

Our star image

Treatment for final idea

In this treatment of our music video idea I have made a slide show to clearly demonstrate the visual effects of our music video. We have made changes since our pitch to Luke and we have decided to go with visual effects for performance rather then a narrative, as we made the narrative more complicated then it needed to be. I did not include anything about 'settings' because we hope to create most of these sets in the studio to give us more time to design the sets.

In the first section of this slide show I have shown what we want the room to look like, the colours, lighting and features. The UV section is all about the careful selection of costumes to make the dancers and main singer stand out. For this I used Nicki Minaj's 'super bass; music video and Beyonce's 'blow' music video as inspiration. This is because they both include choreographed dancing within this UV setting. The pictures of the UV lit signs could be used all around the studio room to display how lost she is, confused, almost like Alice in wonderland, 'which way should she pick?' The pictures go on to show Beyonce's 'blow' sign which could be an accessory or prop we could create ourself to display the name of the song. Or maybe the singer could write the name of the song on the camera lens and the type face could be in neon or a UV colour. The costume for this has to include a lot of white, green and bright pink as these colours appear best in the UV lighting. The makeup for this set is also demonstrated with these colours in the photograph. To add to this we were thinking of having a choreographed dance to this with other dancers included in it and possibly dance with the props of chairs or a ballet dance pole stand. If we can't get this in the studio we could use the dance studio at school where there are these props or settings already made up.

For the second set of this video we all wanted to create a projection theme. Other projections were also inspired by the 'where are u now' music video by skrillex and Rihanna's Puma video campaign in which projections of the sea and various doodles are projected or overjoyed over the top of the person to make it appear as a tattoo. This idea would be good for closeups of the body and movements in the choreographed dance.

For the third set we are going to create a 'girly' theme because majority of the props and colours used on this set will adhere to all female stereotypes, which is good to gain the target audiences eye. We were thinking of using a wall ore bed of roses, and possibly use the idea from Katy perry's 'California dreams tour' of dressing the artist in a long maxi dress and if possible have her sitting on a high swing with projections such as fireworks, laser lights etc. being displayed on her dress. To get the best results for this it is best for the singer to be wearing a white maxi dress. For the bed of roses scene I was thinking of using baby pink and blues and possibly a tutu to show the singer in a more youthful appearance compared to the sexual or more grown up choreographed dancing scenes in the previous sets. This will therefore appear to her younger fans.

Music video pitch

This video was recorded before we came up with our final idea, meaning that our ideas included in my treatment have changed. Pitching to Luke was a helpful process because we were then able to explain our ideas to someone else rather then just ourselves because obviously the idea makes sense in our heads because we were the ones who came up with it. Although this video does not describe our 'new' or 'final' idea it does show the process we took and the problems that arose with our idea.

Audience profiling

Initial group ideas research

Dark R&B

For our first idea we were looking at doing a dark r&b music video but since we had our meeting with Luke he suggested not to go with mainstream artists that people know well, due to the fact that they probably already have music videos to their songs that audience members would prefer to see over our creation. So when creating our first and main idea we had to research what artists are similar and what song we could use. The weeknd was our original artist that we wanted to choose but due to his popularity at the moment with his recent album released it was too risky to pick a song from his new album, as he would probably release his music videos before we had the chance to. In this prezi created and shown below I have demonstrated how we researched the songs for our music video idea and the background information for these artists, all within the same genre of dark R&B.

Initial meeting with Luke

• In todays lesson we had a meeting with Luke which was a discussion around the basis of the 'do's and don'ts of creating a music video. He gave us some valuable advice that we can either choose to take or not take. 
• Luke basically said that the main aspects that are important to include in a music video are; a performance, a narrative and some other suggestions like lip syncing and to include the artist and show them as having attitude, which is obviously dependant on the song that we pick. 
• To make this task bearable he suggested to not pick a song that you like too much as by the end of the process of making the music video you will edit it and shoot it for so long that you will be sick of the song and the ideas won't flow as easily and the whole aim of this music video is to create something that you can be proud of. 
• When picking the song he said that it is best to pick a song that does not have an existing music video otherwise we will get caught up in watching that music video and automatically try and re-create it, meaning that it won't be original and audience members and fans of the song would prefer to watch the better video, which is more likely not be our video. 
• Our group was originally looking at music by The weeknd but because it is quite mainstream it might be a hard task to fulfil, so we might have to re-think this.