Task 2 - conclusion

How effective have I been with my campaign?

Overall, I personally believe that I have been effective in communicating the theory of the 'star image' and implementing it into my campaign. I have been able to use parts of the star image that i need to convey a 'pop' genre. For instance i have used a pink and floral theme throughout my music video and ancillary tasks to create a parallel understanding between the artists and her fans, creating a relationship built on a glamorous lifestyle and commonalities between the viewer and the artist. I have considered the distribution of the product and the brand image by adhering to a majority of 'pop' and girly conventions in all three elements of the campaign.  Ultimately the brand image I wanted to promote was a fun and girly artist that can appeal to a female audience age range from 15 to 25.  This is vital for any campaign or concept because the audiences need to be able to read these conventions and benefit from all three elements otherwise the products are of no use to them and this means that our artist won't be popular and we will not succeed at feeling the artist's look. In the campaign for example this could be compared to actual artists like Katy Perry and Nicki Minaj as they too, use a variety of fun and girly colours to express the artist emotions and show her character to the audience who will be open enough to receive and like it.  Emily Teadrake from Polydor records argues that the pitch for any concept had to be consistent and marketable. This is proof from how they made Ellie Goulding's music video. The music video was the main reason for the success of her song and promoted it in a way that the song could not promote itself. This is because songs need imagery beside them to explain the song and the interpretation of the song to the audience otherwise they would feel as if they could not relate to the artist thoughts.

I also feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is a glamorous and unique lifestyle that audience members would want to have and therefore they would look up to Isadora and hope to be like her. A unique selling point used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread word of mouth about a publicity campaign can ensure success through the engagement with the  ext as a form of online media. The spread and publicity of the campaign in an effective way ensures that the artist will become popular and gain fans. I have technically delivered a coherent looking campaign through the use of floral images in all three elements so that they link together and combine in an effective and readable way.  The music video promotes a release from the album and shows the meaning of the song in a visual interpretation. Whilst the website acts as an effective online tool which helps distribute and promote meaning for a fan base.  The circulation and spread of meaning by the intended audience helps with co-option and participatory culture believe that critic, Boyd has stated which aids me with the marketing and promotion of the album.

Evaluation task 2 - How effective is the combination of your main product and ancillary texts? (group)

Website

This is the link to our website for our artists campaign. For this we tried to make it modern using inspiration from Tinashe's official website to make them look more professional as an artist. We wanted it to be more graphic and visual then filled with loads of words. Conventionally for a pop artist they should be portrayed as an individual artist and i think using imagery rather then words tells the viewer enough about the artist.

http://laramariemurray.wix.com/electro-pop-singer
Tinashe's website:

Digipak

This is our digipak design template that i have made towards our artists campaign. Although this idea is not set in stone this is what we have come up with at the moment. To create the images i did a photoshoot using studio lighting and used my sisters bedroom as the location for this shoot. These images will also be used for the website and i was able to edit them in photoshop as well as create layered images of more then one photograph (as shown on the front cover). For the photoshoot i wanted to create a fun and 'sassy' range of images, a similar mood that was portrayed in the music video. For the design i used similar girly conventions such as 'roses' and 'glitter' as a recurring theme in the music video to make a complimentary campaign.

Task 1 part 4 -In what ways does my website use, develop or challenge forms and conventions of real websites?

Our website for Isadora adheres to the conventions of any female and young artist that would also appeal to a young audience democratic. We used a large 3d typeface for our website so that it is not text heavy and simple to use by younger audience members. Similarly to Nicki Minaj's website, there is a lot of pink objects, fonts and details to both websites because this exaggerates the femininity of our artist. We wanted to incorporate at least one detail that compliments the digipak and the music video, this being the incorporation of roses and flowers to complement our 'pink' website.

Rihanna's website is an example of how you can convert ideal conventions of a pop artist. Instead, she has used a more modern approach with less artistic designs but i think that this works towards her audience because she has fans that are older then the 14 year olds intended to watch and enjoy the presence of our artist. Something that both websites have on their first page is the latest work of the artist, which is ideal because it advertises both aspects of our campaign in one feature. The music video also compliments our background designs and pink fonts that they look and appear like an actual campaign.

Katy perry and Nicki Minaj both include videos and pictures to illustrate the 'social' section of their website. We have also done the same because we didn't want our website to be too text heavy. AS you can see in these real website adaptations for real pop artists, there is a lot of shapes and bright and girly colours to represent the artists image. We have subverted to these conventions by using a black and white and graphically sinister approach to a social page background. This is because it completes the projections used in our music video and sometimes fans and audience members like and enjoy being unexpected by not adhering to what is expected of a pop artist, so we have tried to appeal to all types of people.

Images are a big impact in to what audience members will know and see about the artist. In beyonce's website she is made to look stylish, feminine with the variety of floral colours and decoration and the use of a girly lipstick. We have tried to incorporate big images of the same portrait and close up framework in the photography of our artists. This convention of any female artist allows the audience to relate to them, want to be them and therefore want to buy their album and become a fan of their music and their overall 'image'.

Task 1 part 3 -In what ways does my digipak use, develop or challenge forms and conventions of real digipak's?

Task 1 part 2 -In what ways does my music video use, develop or challenge forms and conventions of real music videos?

Kat Deluna - 'Run the show'                                     Our music video 'Clap snap'

Overall our music video adheres to all of the conventions of real music videos rather then challenging them. This was something that was planned because when we were planning what we wanted the music video to be like we looked at pop videos like the ones i have discussed in this post. It was important for us to adhere and follow these stereotypes because these artists have developed a huge fan base because of the ways that they have been portrayed so if we were to mimic these conventions then hopefully our artist would be just as important. Also it is important for audience members to recognise straight away the theme within the artists music and by following these conventions of a pop video this helps to retain ad emphasise this theme.

Task 1 part 1 - In what ways do your media products use, develop or challenge forms and conventions of real media products?

The term, convention is not always written in a media text and in the case of our music video conventions would be the stereotypical aspects that would be usually seen in a pop music video. For our website it would be both written and visual aspects that would be seen to portray a pop artists personality to the public eye and the same goes for the digipak artwork. An example of this for pop videos is that our music video adheres to the conventions of a pop video because the girl/ artist is always the main focus of the video, this is shown by Sasha always being in the centre of the frame for each individual shot. In this task I am going to compare my music video, digipak artwork and website to other pop artists videos, albums and websites and see whether they adhere to the same conventions or subvert them.