Task 1 part 4 -In what ways does my website use, develop or challenge forms and conventions of real websites?

Our website for Isadora adheres to the conventions of any female and young artist that would also appeal to a young audience democratic. We used a large 3d typeface for our website so that it is not text heavy and simple to use by younger audience members. Similarly to Nicki Minaj's website, there is a lot of pink objects, fonts and details to both websites because this exaggerates the femininity of our artist. We wanted to incorporate at least one detail that compliments the digipak and the music video, this being the incorporation of roses and flowers to complement our 'pink' website.

Rihanna's website is an example of how you can convert ideal conventions of a pop artist. Instead, she has used a more modern approach with less artistic designs but i think that this works towards her audience because she has fans that are older then the 14 year olds intended to watch and enjoy the presence of our artist. Something that both websites have on their first page is the latest work of the artist, which is ideal because it advertises both aspects of our campaign in one feature. The music video also compliments our background designs and pink fonts that they look and appear like an actual campaign.

Katy perry and Nicki Minaj both include videos and pictures to illustrate the 'social' section of their website. We have also done the same because we didn't want our website to be too text heavy. AS you can see in these real website adaptations for real pop artists, there is a lot of shapes and bright and girly colours to represent the artists image. We have subverted to these conventions by using a black and white and graphically sinister approach to a social page background. This is because it completes the projections used in our music video and sometimes fans and audience members like and enjoy being unexpected by not adhering to what is expected of a pop artist, so we have tried to appeal to all types of people.

Images are a big impact in to what audience members will know and see about the artist. In beyonce's website she is made to look stylish, feminine with the variety of floral colours and decoration and the use of a girly lipstick. We have tried to incorporate big images of the same portrait and close up framework in the photography of our artists. This convention of any female artist allows the audience to relate to them, want to be them and therefore want to buy their album and become a fan of their music and their overall 'image'.