Task 4- How did you use new media technologies in the construction and research, planning and evaluation stages?

To conclude, by using a vast majority of complex digital technologies, I have used technological convergence to ensure that I have produced three products as a part of a successful campaign. Other then the technologies that we all used to produce the music video I personally spent a lot of time using the software photoshop. I was able to manipulate photographs from the photoshoot of the artist that I took using my 5d mark III camera by using the levels tool and contrast tool on photoshop. The ways in which I edited each image from the shoot I used the highlighter tool, also known as the 'magnifying tool' to highlight specific features on her face, like her eyes. I then used the 'burn tool' to make any features darker and created shadowed regions to make the image look more visual contrasting and involve the idea of form into my imagery. I also used photoshop to outline the digipak template and select images that I could drag on and use as the front cover and back cover of the digipak. It was a learning curve because I made at least 3 different digipak's and then asked people what could be improved, changed or added. I used images from the internet and made them my own by editing the 'contrast levels' and 'channel colours' to make the image unique and my own, I used this technique on an image of a rose which is linked and carried on throughout all three of our products for this campaign.

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