This is our music video rough cut feedback video from our target audience. This process was really useful to us because it allowed us to gain from a target audience that would watch or buy this cd in the real world to then see what they thought and see what we needed to change. A majority of the feedback was positive but the changes that they suggested that we should make were very similar to the feedback from Luke. The video itself tells us what they have said that was good in the video and would could be changed or added. However overall the audience said that the cuts needed to be shorter and match the beat of the music. They enjoyed the visual look of interlocking both different sets and fast cutting them together but they thought that this would be more effective if we introduced this closer to the first chorus and not just in the last chorus because otherwise the visual effect becomes random.
When picking our target audience it was important to have a majority of them female because obviously they would have more helpful feedback as they would be the target audience or people that would by this artists music. Although this was the case we also had male audience members but only two because we thought it would interesting to try and please other people and expand out of the target audience rather then just applying our music video to the people we think would buy it. Music is all about expanding the target audience so that you can appeal to a variety of people and make our music video unique.
Excellent decision making and review of the performance cut for the music video. Technically highly proficient with Adobe Premiere and you do understand what you wanted to produce. Has blogged audience feedback and the editing process – with intent and purpose. Well done Georgina , and you do need to complete your account of your editing process and how you feel about the final product.
ReplyDelete