Rough cut

Below is the video of our music video in a rough cut edit. The process of creating a rough cut is helpful because it allows us to gradually improve and sort the structure of the music video. By gradually going through the editing process it means that there is stress of getting it perfect in just one quick edit, which is very unlikely. Creating a rough cut was difficult because it meant that we had to sort out the most important feature of our music video, structure. The structure is a very important concept for any music video, but more importantly for our pop video because we have 5 different sets, which means that not all of them can be at the beginning of the video because that would just spoil all of the artists different looks, leading now where different at the the end of the song. Also a majority of our sets only suit certain parts of the song. For instance the blinders and UV set are more about dancing and liveliness, meaning that they would suit the chorus and the faster pace of the song because we are more likely to match them up to the beats of the song. overall the rough cut is a great process to let us know whether we can make improvements and it also allows us to receive feedback from our target audience on improvement that they think we should make.