Editing studio - Day 2

On the second day of editing we moved past the basics in offline editing and focused on cutting and editing the clips together. It was important to crop certain shots so that choreography clips fitted with the beat of the song. To cut each shot we used the cutting tool known as the 'razor' and this allowed us to cut clips short which was effective in getting rid of burry shots in our UV set design clips because a lot of these are out too blurry to comprehend or understand. Through cutting clips we then needed to put them into order and to do this i had to think about the shot composition as going from a long shot to a close up did not allow the clips to flow properly and in fact it looked strange from an audience's perspective. The shots need to go in order to make them look effective, to do this we used shots that went from a mid shot to a closeup so that each shot effectively moved and flowed into the other.

Once we tidied the shots and decided the composition we had to arrange the shots in sequential order and this was easier for my group because we did not have a specific narrative for our music video, the majority of it was based around artistic set designs. Originally we just picked our shots and played them down on the timeline but to organise it properly we tried to put the shots in order of what we thought might make more sense. So we used the light and floral pink set first as this created the 'daytime' look and then we used the UV set in the chorus's and closer towards the end of the music video as this showed the 'nighttime' look and the choreography in the UV set and the blinders set went with the beat of the music in the chorus of the song.

One of the most important aspects of editing a music video was to lip sync the shots to the soundtrack and playback because this creates the illusion that the artist singing the song is realistic. The playback time on each clip allowed us to align each shot with the diegetic soundtrack on the editing software so that it was believable from an audience's view. We used multiple layers on the timeline as this was dependant on how many shots we were using and we ended up using a lot of shots. 

The pace of the song was probably what made the music video so hard to edit but because our music video did not have a narrative, this actually makes it easier to edit because there is not a specific shot order that we needed to follow, we were able to create our own. The pace of the song has a very fast tempo which means that we needed to cut a lot of the shots really short so that they would be quick enough to go with the pace of the song and this meant that our music video took a lot longer to edit then we originally though it would take. This was why it was important to create a rough cut because we needed to gain feedback from our target audience as it gave us an idea of the order of our sets without having it completed to perfection or even finished. We got helpful feedback from teachers as well as other students that we used to complete and finish our music video.