Editing studio - Day 1

Digital editing is part of the creative post-production process of digital video making. The tern editing comes from the process of working with film, but now it increasingly involves the use of digital technology. The technology that i have used for this editing process is adobe premiere pro and adobe after effects.

The first process to undergo was was to review the shots and footage and select the best ones to go on to the timeline. We did this so that we could organise the video and the structure of it because it makes the process of editing the footage quicker if we have the shots of the different sets in order. Otherwise your timeline would be filled up with a variation of shots that you would never end up using. A mistake that we made initially was that we didn't actually name the shots so we had to remember the numbers which made the editing process take longer then it needed to. Soon after we realised this problem we named each shot giving us a clue of what set and which person was in the shot.  Some shots were rejected in the first process of selecting the shots. This was due to the fact that they were shots that were either out of focus or they were shots that we had retaken or reshot.

The use of the timeline was so that we were able to spread the shots out and cut them where we wanted to, keeping the timeline neat. The music track 'clap snap' was the first thing that we placed onto the timeline as this enabled us to then sync each shot up with the music n the correct place, meaning that the actor was lip-syncing the words correctly to the song. It was an import for us to rename these clips or shots because then we would be able to easily go and drag or cut the shot we wanted as without this we would have to remember the numbers of the shots which is unrealistic because it is forgettable and it doesn't tell us anything about the shot. The names of the shots tell you about the shot, therefore we do not have to search for the different sets through numerous shots, we can just look at the description of the shot within the name. Our music video is a 'pop video' therefore the conventions of this pop video are very specific. To represent these conventions, we used a lot of closeups to show the clear designs and conventions of a 'pop' video i.e pink designs, flowers and the intensity of their makeup. Using these pop conventions in our music video meant that we were adhering to these conventions as this is effective in allowing the audience to read and understand our media text.